About Noula

Reimagining Home Care for Every Family

Noula connects families and seniors with vetted, compassionate Care Companions for non-medical home support — on demand across Canada and the United States.

Our Story

Noula was born from a deeply personal experience. When our family needed home care support for an aging parent, we discovered a fragmented, frustrating system — one that left families overwhelmed and caregivers undervalued.

We knew there had to be a better way. We envisioned a platform that combines the warmth of personal care with the convenience of modern technology — making it effortless for families to find trusted companions and empowering caregivers with fair pay and flexibility.

Today, Noula is building the future of home care across North America. We're committed to creating meaningful connections, one visit at a time.

Our Values

The principles that guide everything we do

User Obsessed
Every decision we make starts with the question: will this delight a family member booking care for their loved one?
Trust First
Trust is earned, not assumed. Every companion is rigorously vetted, background-checked, and trained before their first visit.
Companion Centric
Happy companions deliver better care. We pay fairly, offer same-day payouts, and build tools that respect their time.

Meet the Founders

Brothers on a mission to transform home care

Jude Laforest
Co-Founder & CEO

Jude brings a passion for technology and user-centered design to Noula. He's driven by the belief that every family deserves access to compassionate, affordable home care.

Ronald Laforest
Co-Founder & COO

Ronald's background in operations and healthcare gives Noula its strategic edge. He ensures the platform delivers on its promise of quality, reliability, and trust.

By the Numbers

10,000+Visits completed
500+Vetted companions
2Countries served
4.9Average rating